Matthew Banever founded Bards at the crossroads of two enduring passions: storytelling and clothing. A history graduate from Marist College, Matthew’s journey began in the fast-paced world of national retail where he swiftly rose through the ranks from corporate leadership to managing specialty boutiques, honing an eye for exceptional service and innovative design along the way.

It was leading a custom department that revealed a larger truth: a growing desire for garments that honor craftsmanship, heritage, and authenticity. He wanted to create American-made pieces that carry meaning beyond mere fabric. Inspired by this vision, Matthew took a bold leap in June 2020 to launch Bards, a brand dedicated to weaving creativity and quality into every stitch and helping clients craft wardrobes that tell their unique stories.

As a modern-day Bard, Matthew doesn’t just design clothes. He listens. Your aspirations, achievements, and values become the blueprint for garments that don’t just fit but speak. In today’s world, where personal brand lives as much in pixels as in presence, clothing is your narrative’s most visible chapter. From a casual weekend shirt to a sharply tailored sport coat paired with jeans, Matthew ensures your wardrobe works as hard as you do, reflecting who you are with undeniable style and confidence.

Our mission is simple: To help you tell your story, one impeccably crafted garment at a time.