Behind the Seams: A Life & Business Update
A Note from Matthew
You’re here because custom clothing made in America means something to you, and for that, I thank you. But I also think you’re here because unlike so many fashion brands, this one is personal. At Bards, we prioritize story: the story of our makers, our fabric mills, and my own journey. So I wanted to share a little life update with you.
Back in November 2024, I moved both my life and my showroom, me to Middletown, and Bards to Higganum, CT. It’s one of the best decisions I’ve made. For the first three years, I was fully direct-to-consumer, driving 60–70k miles a year to see clients. Two years ago, I opened my first showroom in Branford, an hour away from where I lived, and it transformed my business. People trusted the permanence of a location, my Google SEO soared, and my wedding business exploded. Today, weddings account for nearly 80% of what I do.
Another exciting shift: women’s garments. Nearly 45% of my clients are now women, an unheard-of number in custom clothing. I love this work. Women have had such a tough time finding clothing that truly fits their frames, and helping them feel like themselves through custom design has been one of the most rewarding parts of my journey.
On the personal side, the move changed everything. My commute went from an hour to nine minutes. That time back has been invaluable, giving me more space for family, rest, and the little things that matter. This summer, I took a shoreline vacation, went fishing with my dad and brothers (caught the big one, by the way), and caught a few movies, yes, I saw the new Superman, though Man of Steel is still my top pick.
I often hear the phrase “work-life balance,” but I don’t believe in it. To me, it’s about workplace harmony. Some days demand 14 hours, some allow space for family or rest. Balance implies 50/50, and that creates turmoil. Harmony means giving your full attention to what matters most in the moment.
And speaking of moments, I’m honored to share that as of today, I was sworn in as a board member of Connecticut’s WIPA (Wedding Industry Professionals Association). Community involvement has always been close to my heart, and I’m excited to dive back in.
Looking ahead:
A brand-new website is launching soon
Bards Knitwear is making a comeback
And we’ll be introducing a deeply personal “Who Made Your Clothing” campaign
Thank you, truly, for being part of this journey. Bards isn’t just my story—it’s yours too.
With gratitude,
Matthew
