Meet the Bard

In Medieval times Bards were storytellers, hired by nobility to sing songs and write epic poems about grand achievements.

Matthew Banever founded Bards based on two loves: storytelling and clothing. Matthew graduated from Marist College with a degree in history and after graduating began working at a national retail organization. Over the next 5 years he moved to a few different stores, always positioned as manager, and finally landed in West Hartford, CT at a men’s specialty store. There he spent four and a half years spearheading the custom department, working under a master tailor, and developing relationships with the the best mills in the world.

This modern-day Bard is excited to hear about your hopes, desires, and achievements. We’ll uncover your goals and values and turn them into top of the line garments that tell your story. In today’s age, the internet reigns supreme and our images are cast out for an unimaginable audience to see. Don’t allow your personal brand to be misinterpreted. Your clothing plays a vital role in selling yourself, even if it’s as simple as a well fitted shirt and a pair of jeans.

Our mission: Tell your story.